Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill?

Twerking, horse masks and more

For better or worse, Fiat's latest TV commercials might make your head spin.

The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler CMO Olivier Francois liked them so much that he had them stitched into 15- and 30-second spots—now airing on TV under the tagline "Endless fun."

Robots, cats, narwhals, people in horse masks, a guy in a rabbit suit twerking against a Fiat. The spots are frenetic, goofy, weird, loud and—at least according to Fiat—fun.

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