Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad

With Shell around, everything is not awesome


Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of Shell-branded Lego products.

Attacking a beloved brand like Lego isn't easy. But if you're going to do it, you need to do it right. And this spot, showing a Lego version of the Arctic drowning in a sea of oil, is incredibly well made by creative agency Don't Panic—which, you'll remember, also did the memorable Save the Children ad that brought the Syrian war to London.

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