Enormous Orkin pests are pestier than ever

By the power vested in me by AdFreak, I hereby declare The Richards Group’s giant-pest spots for Orkin … iconic! (Ad bloggers can also perform weddings at sea between copywriters, by the way.) It’s tough to name a current campaign that’s more consistently entertaining and visually arresting while sticking like a glue trap to its broader brand message. Recent Orkin stuff has been, well, killer, and two new spots are likewise deadly sharp. In “Blind Date,” a huge termite on the make posts a human mugshot online, later shrugging off his date’s protests by claiming, in oily-suave tones, “That was taken years ago.”