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The blood and gore of a thousand Australian PSAs can't match the intensity of this anti-drunk-driving spot by VWK in Albuquerque for the New Mexico Department of Transportation. This is almost a can't-miss category: The subject matter lends itself to powerful messages and stirring imagery. Yet, so much has been done, it's difficult to find a fresh approach. Well, we've found it here! Director Sean Broughton brilliantly shifts into reverse, starting at the story's end—which, in another twist, is not the accident itself.
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