Domino's New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome

Logo and packaging become one

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Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes.

The design shop explains:

Over the years, Domino's packaging had been overloaded with generic messaging that had little impact on consumers, and the brand mark had become relegated to a small endorsement on pack. Our task was to make Domino's the definitive article once more by redesigning its delivery boxes in the U.K.

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