Devastating Gun-Control Ad Reminds You That Kids and Firearms Don't Mix

Grey's follow-up to Lion-winning 'Ed' spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Grey New York and its client, States United to Prevent Gun Violence, won a silver Lion in Film at Cannes last year for "Ed," their brutal spot about gun violence, set in a workplace.

The sequel, released today, titled "The Monster Is Real," takes place in a family home. Directed by Hornet's Yves Geleyn, the spot may be a cartoon, but that makes it no less devastating. We won't give away the plot, though the conclusion doesn't exactly come as a surprise.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in