Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Billboards in New York’s SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter, seems destined to get raves. The ad is being repainted daily through March 6 to reflect the various stages of men’s grooming. Jeter will be seen with stubble, then with shave prep, and then clean shaven—a three-day cycle that will be repeated. “Everyday masterpiece,” says the copy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in