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In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin's handwriting inside ghost stories in libraries around the world.
Clues were given out on Twitter. The lyrics were hidden in nine different countries, one for each song on the record. Eight of the sheets have been found—in Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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