Coke’s ‘Happiness Factory’ cranks up tunes

While Coke's "Open happiness" ad from Spain has been getting lots of blog love, the latest installment of the U.S. campaign has launched with the third "Happiness Factory" commercial, called "Yawnbusters." The spot's been viewable online since January, but just this week it was updated with a new super-pop jingle! (That's the new version, with a snippet from the single, above.) Coke teamed up with Warner Music and combined Gnarls Barkley's Cee-Lo, Fall Out Boy's Patrick Stump, Panic at the Disco's Brendon Urie, Gym Class Heroes' Travis McCoy, and Janelle Monae for the song, which is on iTunes. Psyop did the animation with Wieden + Kennedy. Oh, and it also comes with a new site full of reasonably amusing Flash games, but what doesn't these days? For those of us who worried that the "Open happiness" tag meant an end to the Happiness Factory, it turns out Coke plans to churn out even more HF spots. Which is good, since they remodeled the World of Coca-Cola to start with "Happiness Factory Theatre."

—Posted by Rebecca Cullers