Chip maker's racy rugby ads shock the Irish

Ireland is registering its dismay this week with an advertising campaign that pairs scantily clad females playing a contact sport with suggestive headlines in a blatant attempt to curry favor with the young male target market. The advertiser is Hunky Dorys potato chips. The ads—see four larger images here—show attractive models trying their hand at rugby. Judging by the images on the website, they've been told that the game involves the occasional soft-core embrace. Among those offended: Irish rugby officials, who don't want their sport associated with such filth.