Century 21 Just Listed a Very Nice Property Seeking New Residents: 1600 Pennsylvania Ave.

Who should the next residents be?

Got $394 million lying around? You should go look at Century 21's latest property listing—a lovely house in Washington, D.C., whose current residents are moving out in January.

The listing for 1600 Pennsylvania Ave. has all the details of the historic mansion. It's almost 55,000 square feet, with 132 rooms, 35 bathrooms and 52 acres of land.

But alas, even if you have half a billion dollars, it's not actually for sale. This is a MullenLowe stunt for Election Day. You'll notice a "Help Find the Next Tenant" button, which allows you to find your closest polling location.

It's a fun little gimmick that makes great use of the marketer's familiar web presence. And it continues a run of similar stunts—the most famous of which, perhaps, involved putting Walter White's Albuquerque home for sale on Craigslist on the night of the Breaking Bad finale in 2013. 


Client: Century 21

Agency: MullenLowe

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

Creative Director: Jon Ruby

Creative Director: Enrique Camacho

Art Director: Ian Todd

Copywriter: Bryan Hradek

Digital Imaging Supervisor: Nick Bleil

Dir., Dev Operations: Steve Laham

Sr. Developer: Dan Johnston

QA :  Eliza Pedersen

Group Head, Digital Producer: Natalie Bergeron

Senior Business Affairs Manager: Vanessa Fazio

VP, Director of Art Production: Tracy Maidment

VP, Account Director: Emily Mahlman

Account Supervisor: Brittany Zahoruiko

Senior Account Executive: Sammy Toole

Senior Account Executive: Meaghan Quinn

Senior Account Executive: Lauren Zinn

Project Manager:  Jessica McLeod