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Earlier this week, a lot of hand-wringing greeted a Canadian auto dealer's ad that compared women to used cars. "You know you're not the first. But do you really care?" the ad said, next to the image of a woman posing provocatively. The ad got ripped apart for being sexist. But it turns out the dealer, Dale Wurfel, ran a similar ad in the same Ontario paper the very next day with the same headline—this time featuring a man.

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