Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Here’s a pretty amazing ad from BBDO New York, with a mystery at its core.
At the outset, we meet Evan, a high school kid who can’t wait for summer break. He’s so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that’s pretty captivating. Perhaps too captivating.
There seems to be romance building, or at least the hint of it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in