Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Oh, how I've wished that some marketer would remake "Total Eclipse of the Heart" as a brand anthem and cast Bonnie Tyler, the power ballad's aging, whiskey-voiced warbler, as an angel swooping down from the skies to thank people for using the company's products and/or services. The wait is finally over! McCann Erickson in London and MasterCard sing the praises of average shopper "Neville" in this unapologetically over-the-top production. The new lyrics ("Half an hour ago you were buying some stuff/Now you're walking back to your car") improve the song immensely.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in