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Back in the 1980s, Crocodile Dundee got tourists to Australia by putting an extra shrimp, one at a time, on the barbie for them. The country’s new tourism campaign, which launches today, has a similar flavor, but without the Croc around to give it that extra kick, it resorts to some mild cursing in the tagline: A new Web site, WheretheBloodyHellAreYou.com, shows a new commercial in which Aussies frolic and say things like, “We’ve poured you a beer.
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