Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Crispin Porter + Bogusky has revealed some details of its upcoming Super Bowl spot for Best Buy—the electronics retailer's second straight appearance in the big game. Last year's spot, starring Ozzy Osbourne and Justin Bieber, launched Best Buy's Buy Back trade-in program. This year's ad will celebrate the ideas and inventions of people who changed the course of mobile technology—the "rock stars of technology." The spot will salute people like Philippe Kahn (above), creator of the camera phone; Kevin Systrom, creator of Instagram; and Jim McKelvey (below), co-founder of Square mobile.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in