Best Buy's Super Bowl Ad Will Salute Innovators of Mobile

Instagram's Kevin Systrom among those featured


Crispin Porter + Bogusky has revealed some details of its upcoming Super Bowl spot for Best Buy—the electronics retailer's second straight appearance in the big game. Last year's spot, starring Ozzy Osbourne and Justin Bieber, launched Best Buy's Buy Back trade-in program. This year's ad will celebrate the ideas and inventions of people who changed the course of mobile technology—the "rock stars of technology." The spot will salute people like Philippe Kahn (above), creator of the camera phone; Kevin Systrom, creator of Instagram; and Jim McKelvey (below), co-founder of Square mobile.

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