Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In this new Degree Adrenaline deodorant spot, Bear Grylls, professional badass and the star of Man vs. Wild, conducts the first meat-poncho product test by outfitting three average guys in meat and releasing a pack of wolves. The only one who makes it out alive—and without pit stains—is the man wearing Degree, of course. The spot continues a partnership that started two months ago with the Degree Chain of Adventure videos, in which Mark Sanchez, Kevin Durant and Tony Hawk challenged Bear to three extreme survival challenges.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in