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For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great.
The formula is simple: Device against white background, turning in space to show the physical design, cycling through apps on screen to show functionality, all set to an energetic, catchy tune—in this case, the Holychild track "Running Behind."
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