Alex Ovechkin playing spy games for ESPN

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Alex Ovechkin is really expanding his range as an actor. A while back, the Washington Capitals star’s disembodied head hawked skates. Now, his entire body is starring in spots for ESPN from Wieden + Kennedy. The first ad, a traditional “This is SportsCenter spot, casts Alex as a Russian spy in a Mission: Impossible-type scenario. What kind of secrets could ESPN possibly be hiding? Everyone knows Chris Berman wears a rug. Ovechkin’s nationality also plays into a second spot, as he fires pucks at Petrushka dolls hanging in a goalie’s net.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in