Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one's local Airbnb host.
The device is wild—measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, it was made from 11,256 parts, including 1,476 figurines, to create the illusion of seamless motion. Each environment shows a local Parisian hideaway—a flea market, a carousel, a jazz club and a café.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in