This Agency Has the Perfect Room for Those Who Have Their Best Ideas in the Shower

Soak up inspiration at the office

Everyone knows the shower is the ultimate generator of great creative ideas. So, why are there so few showers in agency meeting rooms?

The folks at Providence, R.I., ad agency Nail had the bright idea, probably while in the shower, of rectifying this problem by (allegedly) building a so-called "(b)rainstorm" room in the office—so the water and the creativity could both flow freely.

There were just a few unforeseen problems with that idea, as you can see below. 


Directed and filmed by Animus Studios

Editor: Roy Power

Director of Photography: Scott Beer

Camera Operator: Andrew Drachman

Producers: Arty Goldstein, Justin Andrews

Nail Credits

Designer: Robert Troutman

Art Directors: Brian Gross, Robert Troutman

Copywriter: Alec Beckett

Producer: Naomi Simmers

Production Assistant: Alison Purwins

On-Screen Talent (in order of appearance):

Brian Gross

Alec Beckett

Colin Gillespie

Dana Haddad

Mary Kate Byrne

Jaki Selwyn

Naomi Simmers

Jack McKenna

Mathiew Madeiros