Ad casts Verizon as cure for racism, sexism

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Verizon has dumped its oft-parodied "Can you hear me now?" tagline in favor of "Rule the air." To visually show just how much their network rulz, they've got the mcgarrybowen spot with the transmitters exploding out of buildings all Michael Bay style. But I'm interested in this one, called "Prejudice," in which a bunch of nice teenage girls tell us things like: "Air has no prejudice." "It does not carry the opinions of a man faster than those of a woman."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in