Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Verizon has dumped its oft-parodied "Can you hear me now?" tagline in favor of "Rule the air." To visually show just how much their network rulz, they've got the mcgarrybowen spot with the transmitters exploding out of buildings all Michael Bay style. But I'm interested in this one, called "Prejudice," in which a bunch of nice teenage girls tell us things like: "Air has no prejudice." "It does not carry the opinions of a man faster than those of a woman."