10-Year-Old Writes Love Letter to Wieden + Kennedy About 10-Year-Old Honda 'Cog' Ad

The spot that keeps on giving

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Neil Christie of Wieden + Kennedy in London received the letter below on Monday morning from a 10-year-old girl who seems to have fallen in love with the agency's "Cog" spot for Honda—the instant classic which was released a decade ago, possibly before this girl was even born.

"It was astonishing how you did all of it," she writes. "How do you make it so smooth? It must have taken you months to get it right."

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