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NBC renewed “bubble” sitcom Chuck today and credited a season-long, multiplatform advertising and sponsorship deal with Subway for saving the show for another season. The network will divulge its full 2009-10 fall schedule later today.
The network said the multiplatform agreement with the nationwide sandwich chain will offer the client a variety of promotional opportunities, including significant integration into the show, as well as traditional advertising tie-ins.
The network had been on the fence about renewing Chuck for weeks.
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