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Black Forest plants itself in New York City’s Chelsea neighborhood with an outdoor activation the brings the Ferrara candy brand’s self-consciously surreal commercials to life. (“So juicy, Ja!”)
Devised with Troika/Mission and Joan Creative, the event features a fantastical 20-foot-high tree with silk leaves, actor Brooklyn Decker, 10,000 free samples of gummies and fruit snacks for the public, and actors dressed as the campaign’s mythical woodland dwellers.
Black Forest says the troupe will perform the risqué “harvest ritual,” immortalized in ads that dropped a few months back.
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