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NEW YORK Cosmetics and perfume marketer Estee Lauder has split its $400 million global media account between WPP Group’s MindShare, which adds U.S. duties, and Omnicom Group’s M2M, which retains the business non-U.S. territories, per sources.
The awards came after a review that began late last year. The client denied that the assignments had been made, but sources indicated those shops had prevailed and that deals are likely to be complete within two weeks.
Estee Lauder spent about $150 million in each of the last two years in U.S.
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