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Core today announced the launch of its “Finding Balance With Demi Lovato” campaign, a series of spots featuring the songstress as two different versions of herself, who balance each other out.
The cheeky spots feature an in-depth look at how Lovato balances all aspects of her life between building her empire, staying in shape and finding time for love. Most importantly, Lovato is “sorry not sorry” (a play on her hit single) for trying to have it all.
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