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NEW YORK Dried fruits processor Sun-Maid Growers has awarded independent TargetCast here its media planning and buying account, the client has confirmed.
The client spent about $15 million on measured media in 2006 and about half that amount last year, per Nielsen Monitor-Plus.
Sun-Maid Growers claims to be the world’s largest producer and processor of raisins and other premium quality dried fruits, with sales of approximately $300 million.
TargetCast will handle all North American media strategy, planning and buying for Sun-Maid.
“TargetCast
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