Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The major theme at last week’s TV upfronts seemed to be revivals. From Charmed to Murphy Brown to Mad About You, networks are looking to the past for present-day hits. And no network has done it as successfully as ABC has with Roseanne.
On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by senior TV editor Jason Lynch and video producer Josh Rios. In Jason’s Roseanne cover story, he explains how the revival came to be, why its success surprised network execs and what it means for the future of TV.
Plus,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in