A Neat, Subtle Camera Trick Drives the Storytelling in Subaru's New Spot

Lance Acord directs 'A Life Story on the Line' for the Forester

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Subaru has done plenty of safety advertising over the years. Its first spot out of the gate this year celebrates the Subaru Forester being named a 2018 IIHS Top Safety Pick—and it’s a story told in sweeping fashion that covers a woman’s entire life, up to a moment where it might have ended.

The ad, titled “A Life Story on the Line,” broke Saturday on TV in a 30-second format and Monday as a :60. It was directed by Lance Acord of Park Pictures, who’s made so many memorable

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