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Kids battling cancer can’t always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality.
Working with the Children’s Hospital of Orange County in California, the client and agency delivered personalized get-well cards that contained a fanciful AR experience and heartfelt messages of hope.
Each child uses an iPad to interact with physical cards inscribed with his or her name. Suddenly, the whole room seems to shimmer with icicles and snow.
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