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In the current fractured TV universe, many networks are desperately trying to track an audience that has drifted away from linear viewing and onto other platforms and that are more difficult to monetize.
But that’s not the case for Scripps Networks Interactive, home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. As the company heads into this year’s upfront, it is doubling down on its linear strategy and playing up the value of its home, food and travel programming, which are mostly watched live.
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