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In its new ads, Greenies Canine Dental Chews dusts off the old gag about British people having terrible teeth.
Created for the Mars brand by adam&eveDDB London, the campaign invents a silly-sounding oral affliction, “Anglo-canine-astis,” which is said to be making American dogs look like furry candidates for the Big British Book of Smiles.
“Our forefathers didn’t fight for independence for our dogs to have terrible teeth,” says a Yank veterinarian in the ad below, as he flashes his pearly whites.
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