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In a world where shows like Jackass and My Big Fat Obnoxious Fiance offer prime opportunities for laughing at others’ mishaps (there’s even a word for such a phenomenon in German—schadenfreude, which Webster’s 10th defines as “enjoyment obtained from the troubles of others”), do we really need advertising providing more humor at the expense of others?
The pain-pleasure principle is exemplified in a current promo spot on Animal Planet that features the network’s own Crocodile Hunter, Steve
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