Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
We’ve never really thought of the French as being, as they say, “in-your-face,” but an ad touting how wonderful France is for business on the back page of today’s New York Times business section certainly, uh, made us sit up a little straighter in our chair. An interview with GE Europe CEO Nani Beccalli, its headline shouts, “What could make the European CEO of one of the world’s largest companies admit to an attraction for France?” Its tagline: “The New France.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in