Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
I don’t know why I should be so amazed about the depths to which licensing has sunk, but could you take a moment and ponder this box of limited edition American Idol Pop-Tarts? They actually feature blue frosting with white stars and red-and-white striped filling! Forget burning the flag—our children are eating it! I’m ashamed to admit that last night with a tired 7-year-old in tow at the supermarket, I actually acquiesced to his demands and bought them, in a purchase that will live in infamy at our house right alongside the time we bought Fruit Roll-Ups that
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in