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Pepsi has decided it’s safe—more
or less—to go back in the water following the Asian tsunami that forced it to indefinitely
postpone airing a commercial featuring David Beckham and other soccer stars
surfing while simultaneously playing soccer (or appearing to, anyway). But the
company is still wading back into showing the ad with the PR equivalent of a
life vest. The commercial, directed by Tarsem, is airing exclusively at the
company’s site www.thirstforfootball.com,
which promotes youth soccer.
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