Maybe they should've used another model?

Maybe this is one of those cases where, if someone points something out to you, it’s a little hard to get it out of your head, but here goes: there’s a print ad currently running for Volkswagen’s Certified Pre-Owned cars—we saw it in the back inside cover of the July 28 issue of Rolling Stone—that shows an old guy in a VW work shirt carefully ironing a VW Owner’s Manual, as an illustration that used VWs are "As close to new as it can possibly get."