Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Tomorrow night is the premiere of the second season of The Biggest Loser on NBC. And speaking of big losers, more than 5,000 people got to see the episode a few days early at Biggest Loser house parties around the country on Saturday night, organized by NBC and House Party Inc. The idea is to manufacture word of mouth interest in the show. House Party president Parker Reilly explains: “The hosts and guests use our customized site to plan and organize their event, then it turns into a hive of activity.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in