Christopher Columbus ain’t such a bad guy

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You can go ahead with that Columbus Day sale, apparently. Despite the best efforts of assorted politico-cultural activists to paint Christopher Columbus as the man who brought genocide to the New World, a University of Michigan study finds 85 percent of Americans still describe the old boy in “positive and traditional terms.” Just 4 percent said they see him “as a villain who brought slavery, disease and death to indigenous peoples.” Since a few percent of respondents to any survey will say just about anything, this represents quite a vindication for Chris.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in