Schwab using ‘Waking Life’ animator

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Bob Sabiston’s animation lent the movie Waking Life (2001) a surreal, otherworldly quality. The technique, which involves taking live-action film clips and coloring over the frames, created animated characters that seemed pleasantly dreamy, perfect for the philosophical musings of the film. For the new Charles Schwab TV campaign, by Euro RSCG, Sabiston uses the same process on particularly undreamy footage of everday people talking about their investments. (You can see two of the spots on

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