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It looks like Lugz has taken the first concrete step in its fracas with Apple over similarities between a spot it released in 2002 and Apple’s new Eminem commercial. The New York-based footwear maker tells us it has sent a cease-and-desist letter to Apple and its ad agency, TBWA\Chiat\Day. While one step away from actual legal action, this does raise the stakes. Until now, despite all the headlines, it was all talk, and lots of it.
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