Don't alert the Academy about 'Firefox Flicks'

Consumer-generated media has gotten a lot of attention this year. Some insightful observers have even noticed that advertisers are inviting customers to define their brand message and creative. So AdFreak was interested to see Firefox go whole hog for CGM, challenging its passionate fan base to “spread the fox” by creating their own testimonials of the browser.  We’re totally down with the Mozilla Foundation in spirit, but the early results are, well, uneven. Firefox is a great product, much superior to Internet Explorer, but it is frustratingly hard to explain to people used to IE the wonders of tabbed browsing.