Bah humbug! Absolut Scrooge in the lead

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Just swung by the Absolut site to see how the voting was going in the vodka’s holiday contest to let people rate their favorite Absolut holidays ads, on a five-bottle scale. Way in the lead is “Absolut Scrooge” with 5043 bottles (what, exactly, does that say about the spirit of giving?), followed by “Absolut 24th” (in which a pile of gifts resemble an Absolut bottle) with 4266 and “Absolut Ritual” Christmas lights in the shape of the bottle) with 3828.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in