Let us not praise stupid bowl-game names

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Thanks to corporate sponsorships, the nomenclature of
college-football bowl games now mostly ranges from the mildly silly to the
extremely silly. For instance, just-plain Orange Bowl sounds better than FedEx
Orange Bowl
, but the new title manages not to sound ridiculous—unlike, say, the
Chick-fil-A Peach Bowl or the AutoZone Liberty Bowl. But we defy—defy!—our
readers to find a bowl-game name that sounds more tongue-twistingly clumsy than
the San Diego County Credit Union Poinsettia Bowl.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in