Becoming more literate, one product placement at a time

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So yesterday, while visiting BMW.com (we were looking for a link to the iPod-compatible BMW; we are most assuredly not in the market for the car), we came across information about BMW’s new line of audiobooks being produced in conjunction with Random House. Audiobooks? From BMW? One, if not both, of our eyebrows raised. According to this story, the books, which are available even to the impoverished among us as a free download, feature 45 minutes of fiction from authors including Don Winslow.

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