Using CGM to create your campaign so you don’t have to? Priceless.

If three of something is a trend, what’s four … overkill? We’re asking because even though it’s late in the day, this new “Priceless” campaign from MasterCard, which asks people to create their own ending, is piquing even our pre-dinner, semi-somnolent interest. (It breaks on the Oscars.) Like the campaigns we wrote about yesterday, it contains a gimmick to keep people watching—in this case leaving the items for purchase and the priceless items in the