Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
So, apparently Snapple’s run as the official drink of New York City is not going so well. Under a deal struck two years ago, NYC agreed to let Snapple sell drinks in city-owned buildings in exchange for cash and tourism promotion. But the program has fallen way short of sales targets (like, $93 million short). In my experience, Snapple has never done all that well with marketing in NYC. I remember back in September 2002, the company managed to get
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in