Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Given my recent flight into nostalgia for Henry Weinhard’s beer, it should come as no surprise that I’m visiting the Northwest once again for commentary on advertising. Two professors at the University of Washington are looking into why ads that evoke nostalgia—like this one from Campbell Mithun (click through to Work, then General Mills, then the second snack spot)—may work. Their theory, which seems to be all over the place right now, is that baby boomers are approaching an age (i.e.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in