Biggies vs. boutiques in online street fight

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Last week we briefly mentioned Young Guns vs. Old Ones, the advergame in which you control five of the ad industry’s more fleet-footed agencies (Wieden + Kennedy, Crispin Porter + Bogusky, Naked, Mother and StrawberryFrog) in a battle against five of its graying, arthritic behemoths (WPP, Dentsu, Omnicom, Publicis and Interpublic). I finally got around to playing the game this morning, and while the scoring system and animation are crude (one of the teenage-looking boutique guys has what looks like a giant red mohawk), it’s cathartic to see the biggies-vs.-boutiques

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in